THE WEBSITE PROCESS

A clear build path, from first question to handover.

A website gets easier to approve when each stage has a client input, a Gman deliverable and a visible decision point.

Abstract website blueprint illustration
Illustrative website concept

What happens next

Eight stages, from brief to launch.

The exact working pace depends on scope, content readiness and approvals. Before committed build work begins, we confirm qualification, dependencies, the written scope and any required payment; commercial terms and dates come from that agreement, not this template.

01

Discovery

We clarify the offer, audience, proof and the decision the site needs to support.

Client inputs

Business context, audience notes, existing links, constraints

Gman output

A focused project brief and questions worth resolving

Ready when

The primary audience and outcome are clear enough to scope.

02

Scope and sitemap

We turn the brief into a deliberate page plan, content model and feature boundary.

Client inputs

Priority pages, required tools, must-keep routes

Gman output

Approved sitemap, page responsibilities and build assumptions

Ready when

You approve the page plan before copy and visual production.

03

Content

Every page gets a job before words are polished. We identify what is ready, missing or needs support.

Client inputs

Draft copy, offers, proof, FAQs and calls to action

Gman output

Content requirements, page outlines and copy direction

Ready when

Required content owners and review points are named.

04

Brand and images

The visual system follows the business, with clear provenance for every image.

Client inputs

Brand references, original photography, licensed stock and AI concepts

Gman output

Art direction, image shot list and a consistent design language

Ready when

Assets are supplied or clearly marked as still needed.

05

Design approval

We make the structure visible early so feedback improves the work instead of reopening scope.

Client inputs

Consolidated feedback from the agreed approver

Gman output

Responsive page designs and a documented design direction

Ready when

The approver signs off the page direction and content hierarchy.

06

Development and integrations

The approved design becomes a working site with the agreed routes and tools.

Client inputs

A client-side invitation or collaborator access for approved services, supplied content and decisions

Gman output

Implemented pages, responsive states and connected integrations

Ready when

The build is ready for a structured QA pass.

07

QA and client review

We test the experience where people actually use it, then resolve consolidated feedback before launch.

Client inputs

A final fact check, business-critical scenarios and one consolidated review list

Gman output

QA findings, agreed changes and a launch checklist

Ready when

Critical issues and agreed changes are closed, with written launch approval recorded.

08

Launch, handover and follow-up

We prepare the handoff, make launch responsibilities visible and review early learnings together.

Client inputs

Launch contact, access owner and post-launch observations

Gman output

Handover notes, launch support and an agreed post-launch review

Ready when

Ownership, next actions and the post-launch review are agreed.

Useful resources

Bring a little more signal to the first conversation.

Download these working files, fill in what you know and bring the brief to your consultation. Your draft stays local until you explicitly choose Send brief to Gman Design for follow-up.

Bring the useful context.

Download the resources, or open the project brief and explicitly choose Send brief to Gman Design when you are ready for follow-up.

Start the project brief